Internet and email facilities have been growing very fast and it’s only a matter of time before everyone in the world connected. When talking about business, you need to think about the best ways to reach your customers. It is called marketing strategy.
Marketing is an important part of any business. In doing business, there are several ways you can promote the product. Over the years, marketing medium such as television and radio have been used as the main medium for promoting a product, but it is expensive. Now, many large companies began to market their products through alternative media such as social media, YouTube video advertising and marketing through blog article. Some are even willing to hire a website SEO (Search Engine Optimization) consultant, who will work on search engine optimization on their blog. In addition, they also integrate blog with email marketing.
Email Marketing Software
Email marketing is a powerful tool that can promote your business effectively. It is a good way to reach new and existing customers. Whether you promote your content or selling a product, email marketing services can help you improve understanding of your potential customer about your product. Email marketing has become the primary medium for carrying information and it has surpassed the competition in more than one way. It is desirable for this reason, many businesses (mostly those who successfully) have decided to completely change the method of promotion and marketing, which was originally via television and radio to online marketing such as social media, YouTube and blog content marketing.
To integrate a blog with email marketing more effectively, you need the best email marketing software. Email marketing software is one of the easiest and most effective way to get and maintain your customer base. You can create and send marketing materials personally. Alternatively you can send correspondence and wrote back to your customers. Not all email marketing software is designed to have the same characteristics. However, there are some basic elements you should look for when you do choose email marketing software program, as follows :
- Easy for you to set up email lists
- Easy for you to creating and sending marketing emails
- Able to send emails in bulk
- Installation and setup should not be complex
- Comprehensive interface
- Provide statistical information
Here is a list of the best email marketing software :
Mailigen is web based online email marketing software that helps you to create and analyse your email marketing campaigns and FREE to try! Mailigen offers a handful of features to help your business stay connected with repeat customers.
Benchmark helps companies all over the world grow with email marketing. A small startup can turn into the worlds top company overnight and our plans accomodate your growth & success. Get started with a free plan and Send email campaigns to up to 2,000 of your subscribers for $0 per month. Access every feature and only upgrade when you need to.
AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email. Aweber offers both phone and email support during regular business hours.
StreamSend can streamline your marketing with the smart message delivery options. It can automate your email campaigns with triggered emails and advanced segmentation. With StreamSend you can send Email to the inbox or mobile, make it into a landing page, embed it on a web, share it to social media, trigger an auto-responder. You can try for FREE for in 30 day trial.
GetResponse (starting at $15 per month) is one excellent option that offers flexible plans, numerous extra features, and a generous 30-day free trial. I took advantage of the free trial, which allows up to 250 contacts and conveniently doesn’t require a credit card. GetResponse is very attractive, thanks to its low price and extra features. GetResponse is similar to AWeber but allows you to import existing lists. It also allows you to activate an email if a visitor clicks to a specific post on your blog, or clicks on a website link.
Elite Email is a world renowned email marketing service provider founded in 2003. The Elite Email cloud-based platform allows organizations of all sizes to build and grow their mailing list, create eye-catching impressive emails, and track results with detailed reports and analytics.
With nothing to download, nothing to install, and no technical skills required, your organization can be sending results-driven emails with just a few clicks and no learning curve.
Elite Email is perfect for email newsletters, promotions, announcements, coupons and more. With over 400 customizable templates, you can easily find the best fit for your business. Our state-of-the-art drag & drop email builder makes it easy to create an agency-caliber email that is tailor-made for your exact needs.
OptinMonster is a great solution for internet marketers, bloggers, developers, eCommerce websites, and all other small businesses. If you want to grow your email subscribers and improve your lead generation efforts, then you need OptinMonster.
SendinBlue is a solution for self-service and companies to send email and SMS marketing. Just like MailChimp, it effectively and easily manage marketing campaigns. SendinBlue is for both beginners and advanced users.
iContact is the email marketing solution that’s right for you. Clear options make it easy for small and medium businesses like yours to choose what’s important from our collection of results-oriented features, all built with your success in mind. And each one of our comprehensive solutions includes award-winning support so you’ll never feel alone. Pick which solution is perfect for you now.
FreshMail is built by people who are marketing professionals themselves, with a deep understanding about how to best serve and help our customers succeed. To use FreshMail’s Forever Free plan, the number of unique email addresses uploaded on all your lists cannot exceed 500. You can send up to 2000 emails monthly to your subscribers – 4 campaigns, each to 500 recipients for example. The number of inbox tests you can make is also limited. Also, a small FreshMail logo is attached to every message sent from free accounts.
MailChimp is an email marketing solution that has been used by 9 milllion people to send newsletters to your email. Join more than 9 million people who use MailChimp to design and send 600 million emails every day.
Campaigner is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, advanced list management and segmentation tools, and targeted email autoresponders and workflows.